Definition of Coaching
The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training.
Coaching ROI
The Winter 2016 Edition of BCHRMA’s People Talk Magazine explores the ROI of Coaching Culture: this article explores the ICF study called Building a Coaching Culture and explores success stories from organizations who have adopted a coaching approach as part of their ongoing leadership development efforts.
Trends in Coaching
The 2016 Benchmark Study by the Human Capital Institute and the International Coach Federation called Building a Coaching Culture for Increased Employee Engagement found that organizations with strong coaching cultures:
- Continue to report higher employee engagement and stronger financial performance
- 57% of survey respondents reported improved team functioning
- 56% reported increased engagement especially among high-potential employees
- 36% reported faster leadership development
The ICF Global Consumer Awareness Study (2014), the ICF Organizational Coaching Study (2013) and the 2014 Sherpa Executive Coaching Survey offer the following insights:
- Leaders and coaches alike say that self-awareness is one of the major benefits of coaching
- Those inclined to consider coaching do so in order to: maximize their potential; define strengths and weaknesses; optimize individual/team performance; expand professional and career opportunities; and increase self-esteem and self confidence
- Neuroscience is now connected to leader development, performance and behavior
- Corporate cultures are increasingly emphasizing the whole person, not just the results of their efforts
- Coaching is being offered at all levels of the organization
- In Canada, coaching is more likely to be used for leadership development than to address problems
- Coaching is still important in assisting in career transition
- Leaders are interested in learning how to include coaching skills in their tool kits
Trends in the Coaching Profession
- External coaches are considered to be 100% focused on coaching as this is their main job
- External coaches who have held senior level positions bring valuable experience that is extremely important to coaching relationship
- External coaches paid by their client’s employer are likely to arrive at better results than those paid privately
- Veteran coaches with more than 15 years’ experience, consistently produce strong results
- Coaching is most often offered in person however high definition video is starting to increase
- Most clients choose and recommend credentialed coaches
