Ingrid Bergmann & Associates

Definition of Coaching

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training.


Trends in Coaching

The ICF Global Consumer Awareness Study (2014), the ICF Organizational Coaching Study (2013) and the 2014 Sherpa Executive Coaching Survey offer the following insights:

  • Leaders and coaches alike say that self-awareness is one of the major benefits of coaching
  • Those inclined to consider coaching do so in order to:  maximize their potential; define strengths and weaknesses; optimize individual/team performance; expand professional and career opportunities; and increase self-esteem and self confidence
  • Neuroscience is now connected to leader development, performance and behavior
  • Corporate cultures are increasingly emphasizing the whole person, not just the results of their efforts
  • Coaching is being offered at all levels of the organization
  • In Canada, coaching is more likely to be used for leadership development than to address problems
  • Coaching is still important in assisting in career transition|
  • Leaders are interested in learning how to include coaching skills in their tool kits

Trends in the Coaching Profession

  • External coaches are considered to be 100% focused on coaching as this is their main job
  • External coaches who have held senior level positions bring valuable experience that is extremely important to coaching relationship
  • External coaches paid by their client’s employer are likely to arrive at better results than those paid privately
  • Veteran coaches with more than 15 years’ experience, consistently produce strong results
  • Coaching is most often offered in person however high definition video is starting to increase
  • Most clients choose and recommend credentialed coaches