Ingrid Bergmann & Associates

Definition of Coaching

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.

Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training.

Trends in Coaching

The 2015 Benchmark Study by the Human Capital Institute and the International Coach Federation called Building a Coaching Culture for Increased Employee Engagement found that organizations with strong coaching cultures:

  • Continue to report higher employee engagement and stronger financial performance
  • 57% of survey respondents reported improved team functioning
  • 56% reported increased engagement especially among high-potential employees
  • 36% reported faster leadership development

The ICF Global Consumer Awareness Study (2014), the ICF Organizational Coaching Study (2013) and the 2014 Sherpa Executive Coaching Survey offer the following insights:

  • Leaders and coaches alike say that self-awareness is one of the major benefits of coaching
  • Those inclined to consider coaching do so in order to:  maximize their potential; define strengths and weaknesses; optimize individual/team performance; expand professional and career opportunities; and increase self-esteem and self confidence
  • Neuroscience is now connected to leader development, performance and behavior
  • Corporate cultures are increasingly emphasizing the whole person, not just the results of their efforts
  • Coaching is being offered at all levels of the organization
  • In Canada, coaching is more likely to be used for leadership development than to address problems
  • Coaching is still important in assisting in career transition
  • Leaders are interested in learning how to include coaching skills in their tool kits

Trends in the Coaching Profession

  • External coaches are considered to be 100% focused on coaching as this is their main job
  • External coaches who have held senior level positions bring valuable experience that is extremely important to coaching relationship
  • External coaches paid by their client’s employer are likely to arrive at better results than those paid privately
  • Veteran coaches with more than 15 years’ experience, consistently produce strong results
  • Coaching is most often offered in person however high definition video is starting to increase
  • Most clients choose and recommend credentialed coaches